kermit strachan. (925) 269-4832 Free snapshot
Tech partner for Bay Area local businesses

Websites, search, and automations for local businesses.

I help local businesses show up when people nearby search, reply to new leads fast, and hand repeat office work to automations.

Free and no pressure. Tell me about your business and I reply within one business day. Or call or text (925) 269-4832.

Your BusinessText

You called · No answer · 2:14 PM

Hi, sorry we missed your call! We're on a job right now. What can we help you with?

Need a quote to replace my water heater

Got it. Pick a time for a free estimate here: book.yourbusiness.com

Example A missed call gets a text back within a minute, in your words.

Where you lose customers.

Before someone hires you, they go through four steps, and you can lose them at any one. The free snapshot checks all four, and we start with the one costing you the most work.

  1. 1

    Get found

    People search "near me" or ask ChatGPT, then call one of the first names they see.

    43% of people who start a local search with AI also check Google. (BrightLocal survey, July 2026)

    I check where you show up on Google, Maps, and AI tools for the searches that matter to you.

  2. 2

    Get picked

    They compare a few names in seconds. Few reviews or an outdated site, and they pick someone else.

    I check your reviews, photos, and website next to the businesses they compare you with.

  3. 3

    Get contacted

    If calling, texting, or booking takes more than a tap, they try the next business.

    I check how many taps it takes to call, text, or book you on a phone.

  4. 4Often the quickest fix

    Follow up

    A missed call or an estimate with no follow-up, and the customer moves on.

    I check what happens after a missed call or an estimate, and how long a reply takes.

Kermit Strachan

About me

I'm Kermit, and I'm based in the Bay Area. I've spent more than 10 years as a consultant and project manager, setting up enterprise business software. I bring that know-how to local businesses near me, explained in plain English and priced for a small business.

I'm not a big agency. I take on a few clients at a time, and you deal with me directly.

Who I work with
Salons, restaurants, shops, home services, and other local businesses whose customers find them nearby.
Recent build

Automated job‑board monitor for a recruiting firm

The firm had no way to keep up with new openings across venture-capital job boards. I built a system that checks those boards on a schedule, keeps only the roles the firm recruits for, and posts new matches straight to their team chat.

Recruiting firm · Built and delivered in September 2026

Everything I can set up for you.

Pick one thing or combine a few. Every project gets a flat price in writing before it starts, plus any usage fees, also listed in writing. You own every account I set up.

Steps 2 and 3: getting picked and contacted

Websites

A new site or a refresh, built for phones first with tap-to-call and a quote form. Registered in your name, with optional monthly upkeep.

Good fit if: you have no site, or your site is hard to use on a phone.

Steps 1 and 2: getting found and picked ยท SEO

Google and AI search

I work on how you show up on Google, Maps, and tools like ChatGPT. I start with a full check of how you show up today, set up and match your Google, Facebook, Instagram, Yelp, and Nextdoor profiles, then keep improving your listing and website, with a monthly report showing what changed.

Good fit if: customers can't find you when they search for what you do in your town, or your listings are missing or out of date.

Steps 3 and 4: contact and follow-up, plus office tasks

Automations

Missed-call text-back, AI call answering, booking reminders, estimate follow-ups, and the repeat office tasks that eat your evenings. Optional monthly upkeep keeps them running.

See what can be automated →

Good fit if: you miss calls while you're with a customer, or do the same office tasks every week.

For you and your staff

AI training

Hands-on sessions for you or your staff on tools like ChatGPT, using your own estimates, menus, emails, and review replies.

Good fit if: you want to use AI yourself but don't know where to start.

If you do it the same way every week, it can run on its own.

Texts, follow-ups, reminders, and copying info between apps. They run in the background with the phone and tools you already use, and you approve the wording of every automatic text before it goes live. If your current software already does something, like sending reminders, I'll turn that on instead of building it again.

When a lead comes in

Catch the calls you miss

  • Missed calls get a text back within a minute
  • AI answers when you can't, then texts you a summary
After you send an estimate

Follow up without remembering to

  • Check-in texts if the customer goes quiet
  • A reminder to you when it's time to call
Before and after the visit

Appointment reminders and review requests

  • Appointment and reservation reminders the day before
  • Review request after the visit or meal
In the office

Payment reminders and copying customer info

  • Payment reminders for unpaid invoices
  • Customer info copied into your spreadsheet or booking software
Example

One estimate follow-up, start to finish

You set the timing and the wording.

  1. You

    Send the estimate the way you do today.

  2. Automatic

    No reply in 3 days: the customer gets a friendly check-in text.

  3. Automatic

    Still no reply in 7 days: you get a text reminding you to call.

  4. Automatic, if your software allows

    They accept: they get your booking link. I check your software before we agree on a plan.

  5. Automatic

    Job done: a thank-you and a link to leave a Google review.

What is the problem costing you?

Pick one, then move the sliders to match your business. The starting values are examples, not your numbers. Bring the result to your free snapshot and we'll compare it to what fixing it costs.

040
10%100%
5%80%
$100$10,000
Work at risk from missed calls $1,300 / month
New-customer calls missed10.8
Customers you could have won3.2
Over a year$15,600
Get my free snapshot

An estimate from your inputs, not a promise. A text-back won't win back every one of these calls.

Questions I get on the first call.

Short answers to what owners ask before they decide. Something else? Call or text (925) 269-4832. I reply within one business day.

What does it cost?

It depends on what your business needs. The snapshot is free, and after it you get a flat price in writing before anything starts, plus any usage fees, also listed in writing. Monthly plans are month to month, so you can cancel anytime, and some cost less if you start with 3 months. Call or text (925) 269-4832 and I'll walk you through it.

I don't have a website. Can you still help?

Yes. I start with your Google listing, since that's often where customers find you first, then build a simple site registered in your name.

Who owns my website if we stop working together?

You do. Your domain, website, and any tools I set up are in your name from the start, and your Google listing stays under your own Google account. If we stop working together, all of it stays with you.

Can you guarantee I'll rank first on Google?

No, and be careful with anyone who does. Nobody controls Google's rankings or what AI tools say. I fix the things Google says matter, like a complete listing, real reviews, and a clear website, and show you what changed each month.

How long until I see results?

It depends on the work. Text-back and tap-to-call start working as soon as they're set up, and the setup itself is quick. Business texting needs phone carrier approval first, which I start right away. Google and AI search take longer, and I can't promise a date. I'll give you a setup date when we agree on the plan, and each month I'll show you what I did and what changed.

Do I need to know anything about AI before training?

No. Sessions are hands-on, for you or your staff, and we use your own estimates, menus, emails, and review replies, so you practice on your real work instead of made-up examples.

What if an automation stops working?

You can add an optional monthly upkeep plan. Each month I check that every automation is still running and handle small fixes. Either way, call or text me and I respond within one business day. Before we start, I'll put in writing exactly what the plan covers.

What tools do you use, and will I have to learn them?

I pick tools that fit how you already work, so you don't have to learn new software. Once they're set up, they run in the background, and new leads and reminders reach you by text. I set each tool up in your name so you own the account. Some charge a small monthly fee, which you pay to the tool company directly, separate from my price. I list every tool and what it costs in writing before you agree to anything.

Start with a free snapshot. Decide after.

Tell me about your business. I'll check how you show up and where customers slip away, then show you what I'd fix first.

  1. 1Free snapshotFill out the form. I check your business, then walk you through it in 15 minutes, by phone or in person.
  2. 2Plan and priceIn writing: what I'd fix first and what it costs. Nothing starts until you say yes.
  3. 3I set it upYou see it, test it, and sign off before anything goes live.
  4. 4We check resultsCalls answered, new leads, reviews, and hours saved.
  • No long-term contracts. Month to month, or save with a 3-month start.
  • You keep everything. Your number, website, and accounts stay yours.
  • I'm local. I can meet you at your shop or office.
  • One person to call. You deal with me directly, not a call center.
What do you want help with? (pick any)
I run your snapshot and reply within one business day with a time to go over it. No pressure and no obligation. Your information isn't shared or sold. Rather talk first? Call or text (925) 269-4832.
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